Walmart Joins Fair Food Program
Walmart, which has become a major seller of food products, is the latest – and largest – company to support the Fair Food Program, significantly boosting efforts to promote more accountability and social responsibility in the produce industry. The giant chain signed an agreement this week with the Coalition of Immokalee Workers (CIW) that is expected to increase pay and improve working conditions for 30,000 tomato pickers in the state. Similar agreements have been signed with major corporate buyers of tomatoes such as Whole Foods, Trader Joe’s and McDonald’s.
The Fair Food Program, which has been pushed by CIW and other organizations in the Alliance for Fair Food that receive support from the Public Welfare Foundation, has been recognized by the White House and the United Nations as an innovative and effective model of social responsibility.
In addition to providing an extra penny for every pound of tomatoes picked by the workers, the program aims to eliminate abusive treatment of workers – including slavery and sexual harassment – and to promote better health and safety among workers. Walmart’s agreement promises to expand the program to additional crops and states.
“No other company has the market strength and consumer reach that Walmart has,” noted Cruz Salucio of the CIW at the signing. “Through this collaboration, not only will thousands of hardworking farm workers see concrete improvements to their lives, but millions of consumers will learn about the Fair Food Program and of a better way to buy fruits and vegetables grown and harvested here in the US.”
To see more about the agreement, click here.
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